Kaplan notes that the agent's brand value is also increased with the improved client experience created by My Listingbook, as the client associates the advanced technology experience and benefits that Listingbook delivers with the individual agent. This is why Kaplan believes that agents will especially value being able to choose custom colors to brand their Listingbook site, and even match Listingbook to their own private websites. The psychology of color is powerful, researchers say, as 84.7% of consumers cite color as a primary reason they buy a particular product, and 80% believe color increases brand recognition, reports Fast Company magazine. "Now that agents can include their personal photo, name and custom colors throughout the site with My Listingbook, they are able to provide a seamless brand experience for their buyers and sellers," says Randall Kaplan, CEO of Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." That's why Listingbook LLC today announced a new offering for its Listingbook customers: My Listingbook, which will give agents the ability to personally brand Listingbook for them and their clients. It just has to appear equal to or better than the alternatives.GREENSBORO, NC-(Marketwired - Jul 29, 2015) - Top real estate agents know the power of personal brand promotion and the value of keeping brand consistency throughout all of their marketing material. Your house doesn’t have to be THE BEST HOUSE EVER.
Selling a property is all about positioning. What else is available for sale right now? Those are the properties Buyers will compare yours to and we use that information to create a pricing & positioning strategy.
That’s as far as most Realtors go, but in today’s rapidly changing marketplace, it is also important to consider the current market conditions. Part of determining the correct price for your home involves taking a look at similar homes that have sold recently and doing a Comparable Market Analysis (CMA). In order to know where to set that price, we do extensive research prior to listing. Properties sell quickly if priced correctly. We expose your property to millions of Buyers worldwide! To that end, we use all of the current day Media to market your property…email campaigns, keyword-based websites, text messaging, signs, direct mail, open houses, social media, and all of the available real estate portals like, ListingBook,, Zillow & Trulia. The more Qualified Buyers who see a property, the higher the likelihood of healthy offers. To get Top Dollar for our Sellers, we know we need to generate the maximum number of Buyer Showings. We treat each property as a product on a shelf & make it stand out next to the competition.
#LISTBOOK MLS ALTERNATIVE PROFESSIONAL#
Whether that means selecting a team for painting, clean-up, repairs, arranging for professional photographs, or personally staging the interior & exterior to make the home look great & sell well…we do all the legwork, which is especially helpful for out-of-town owners. We use that knowledge to help homeowners ready their properties for sale. Sellers love us because we understand what Buyers are looking for.
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