Unless you want to make the case that they are "very useful" or have "lasting entertainment value.Apple has been criticized for having seemingly arbitrary rules for determining whether or not an app contains "objectionable content," and therefore gets rejected from the App Store. Otherwise most of those 772 fart apps would have been booted long ago. You sound like control freaks because you are. Just like almost all of you are too.Īctually, no. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. But click the "Ugly" box and you can see the whole collection.)Īs the voice of Steve Jobs notes in the introduction, somewhat defensively: Visit the App Store and you'll see only those apps that Apple thinks are useful and serious. (Maybe Apple needs to add an "Ugly" check box to the App Store. They want a "curated" app store, where ugly apps are not welcome. If it's pornographic, violent, illegal, dangerous, or filled with hate speech, those are potentially good reasons to reject an app as well.īut Apple wants to go further. In addition to those technical and legal concerns, they also want to make esthetic judgments about the look, feel, and even the very purpose of an app. There are also legitimate reasons to evaluate the content of an app. If they crash, or cause your device to experience performance problems, or introduce security risks, then you should reject that app, giving the developer an opportunity to cure the problem and resubmit the app. If you run an app store, and that is the only outlet for customers to get apps for your platform, you have a duty to those customers to test incoming apps. I do not envy developers who have to make a living in a world like that. That's what Apple's review process reminds me of. Even then, half of them guessed wrong, especially if they weren't part of the good ol' boy network of builders who ran the community. Eventually, architects and landscapers began trying to second-guess the committee so they could get through the process on the first try and not have to do expensive revisions. Building and landscaping plans had to be approved by a committee that was infamous for its inconsistency. I used to live in a community where the homeowners association had similarly arbitrary design guidelines. So, even if I write a perfectly adequate, functional interface for my useful app, it might be rejected because it's "less than very good"? Really, Apple? Really? If your user interface is complex or less than very good it may be rejected. And it can't contain any content or behavior that crosses a line that is completely undefined.Īnd what is a would-be App Store merchant to make of section 10.6?Īpple and our customers place a high value on simple, refined, creative, well thought through interfaces. It has to look like it was created by a "serious developer" and has to be a "quality app," whatever that means. My app has to be "very useful" or have "lasting entertainment value," in the opinion of an anonymous reviewer. If I were an iOS developer, those guidelines would drive me to drink. Apps that are not very useful or do not provide any lasting entertainment value may be rejected.Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them.For example, under the Functionality heading, Sections 2.13 and 2.14 say: Some of those items are repeated in the formal section of the guidelines. And we think that you will also know it when you cross it. What line, you ask? Well, as a Supreme Court Justice once said, “I’ll know it when I see it”. We will reject Apps for any content or behavior that we believe is over the line.We have lots of serious developers who don’t want their quality Apps to be surrounded by amateur hour. If your App looks like it was cobbled together in a few days, or you’re trying to get your first practice App into the store to impress your friends, please brace yourself for rejection.If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.He quotes the following bullet points, taken directly from that same set of "broader themes" in Apple's documentation and addressed directly to developers: So just how helpful are the new review guidelines? It's worth reading Gruber's uncharacteristically lengthy post on the subject at his Daring Fireball blog.
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