The Men+Care line products have been selling well since it was launched, and, maybe not so coincidentally, right when Axe saw a decline in interest. Despite Axe's sales, the brand might not be as cool as it was in 2004, when we all just used it because that was what you bought. BARS, 10 Count (Pack of 3)ĭove go fresh Anti-Perspirant Deodorant, Cool Essentials Cucumber &Green Tea, 2.6 oz, Twin Pack Secret Clinical Strength, Smooth Solid Women's Antiperspirant & Deodorant Waterproof All Day Fresh Scent 2.6 Ounceĭial Antibacterial Deodorant Soap, White, 10 Count (Pack of 3)ĭial Antibacterial Deodorant Soap, White, 4 oz. Suave Antiperspirant Deodorant, Sweet Pea and Violet 2.6 oz, Twin Pack and also where Axe products have failed to rank during the past couple years:ĭove Men+Care Antiperspirant Deodorant, Extra Fresh 2.7 oz (Twin Pack)ĭove Men+Care Antiperspirant Deodorant Stick, Extra Fresh 2.7 oz, Twin Packĭove Men+Care Antiperspirant Deodorant Stick, Extra Fresh 2.7 Ounce, Twin PackĪrt Naturals Magnesium Oil 12 Oz - Best Natural Deodorant - Reduces Migraines | Sore Muscle and Joint Relief The answer might lie in our Amazon best-selling data, where Unilever's more "mature" brand Dove Men+, has been absolutely dominating when it comes to deodorant sales at Amazon.
Maybe people are more interested in Lynx? Or Tag? Or maybe we moved away from spray altogether because of the environment? All of this data is declining, and there isn't any reason to suggest it's going back up anytime soon. Twitter followers have also been sinking, where the Axe account has lost more than 7% of its following over the last three years. "Talking About" count is also down significantly, seeing a plunge of 90% from the high a few years ago, signaling that fewer people are mentioning the brand. That a significant drop, because on Facebook losing followers means that users are manually "unliking" the brand, which is as much an indictment as any social media marketing manager will see. The Axe Facebook page has been losing Likes and followers at a rate of 5% year over year since at least 2017. But social media data shows that consumer interest in the once-ubiquitous odor deceiver is waning. It was Axe Body Spray, one of the brands from Unilever ( $UN), and we all smelled it somewhere, whether we liked it or not. Every single locker room reeks of one substance in the air, one smell, that united us all. From our body spray deodorant to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the attraction game Smell Irreistible all Day.The year is 2004. That’s why we’re dedicated to giving you all the best tools to make sure that whenever opportunity comes your way, you can smell your absolute best. At AXE, we believe that one of the keys to attraction is an irresistible fragrance. By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials. We know it’s perfect already Fresher you, cleaner planet.
Don’t worry, we haven’t messed with the classic AXE Dark Temptation scent. So that no matter what comes your way, you’re ready. Checked out our fresh new look? That’s not the only thing that’s new around here.Our revolutionary new technology fights odor-causing bacteria, so you can smell irresistible for 48 hours. Get ready for temptation with a smooth dark chocolate cologne that’s impossible to resist Bust odor. AXE Dark Temptation Body Spray Deodorant for Men has got you covered. Smell good enough to eat Don’t say we didn’t warn you! When opportunity is waiting around every corner, you need a deodorant for men that’s going to keep up with you.
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